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work with your favourite brands and celebrities blanche macdonald's international fashion marketing program
Work With Your Favourite Brands and Celebrities: Blanche Macdonald’s International Fashion Marketing Program
work with your favourite brands and celebrities blanche macdonald's international fashion marketing program

Work With Your Favourite Brands and Celebrities: Blanche Macdonald’s International Fashion Marketing Program

In the fast-paced and ever-evolving world of fashion, the role of a skilled marketer is crucial to the success of brands and businesses. Understanding the intricacies of consumer behaviour, staying ahead of trends, and effectively promoting fashion products require a unique blend of creativity and business acumen. Blanche Macdonald’s International Fashion Marketing Program stands as a premier offering, providing aspiring fashion marketers with a comprehensive education that combines the artistry of fashion with the strategic skills needed to excel in the industry.

The International Fashion Marketing Program is designed to equip students with the knowledge, skills, and practical experience necessary to navigate the complex world of fashion marketing. The program combines theoretical learning with hands-on training, ensuring that students gain a well-rounded education that prepares them for real-world challenges as stylists, buyers, brand specialists, bloggers, managers, or entrepreneurs. 

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About the Program

The International Fashion Marketing program is a six-month program focusing on understanding consumer behaviour and market trends. Students will not only delve into the technical and historical aspects of fashion, but explore and learn about the psychology of fashion consumers, studying their preferences, motivations, and purchasing patterns. Students will also have the opportunity to beef up their portfolios by learning to set up and style a professional photo shoot, curate a buying season, create an attractive store display, develop a social media campaign, and more. 

International Fashion Marketing Program

  • Full-time diploma program (total of 480 hours)
  • Duration of 6 months; 5 days per week

International Fashion Marketing Program with Co-op

  • Full-time diploma program
  • Duration of 1 year
    • International Fashion Marketing program (6 months)
    • Co-op work experience (6 months)

Courses

  • FMKT 200 – Fashion Marketing
  • VISM 130 – Visual Merchandising & Store Concepts
  • FASA 250 – Current Fashion Designers
  • FELM 350 – Fashion Elements & Vocabulary
  • ARTT 410 – Art & Technology
  • STYL 330 – Fashion Styling
  • ADPR 110 – Social Media Marketing
  • RBUY 320 – Fashion Buying
  • PREV 430 – Fashion Promotions & Public Relations
  • RES 240 – Professional Practices

Designed with international students in mind

Blanche Macdonald recognizes that international students face specific challenges when studying abroad, including cultural differences, language barriers, and adjusting to a new educational system. As such, the International Fashion Marketing program has been designed with international students in mind. 

While the program focuses on fashion marketing, there will be an emphasis on speaking English only, both in the classroom and on campus. Students will almost exclusively interact with native English instructors, guest speakers, industry experts and fashion professionals, therefore having to utilize their English skills. 

How do I apply? 

To apply for either of these programs, you must fill out the application form here. Once submitted, an Admissions Director will arrange a time to connect with you to learn more about you, your interests, career goals, and potential grants/financial aid options. 

Future Career Opportunities

Like many other careers in the creative field, the world of fashion offers a vast array of exciting and diverse career opportunities for individuals passionate about the industry. Whether you’re designing clothes, styling looks, or curating fashion campaigns, a career in fashion allows you to unleash your creativity and bring your unique vision to life. 

Graduates of Blanche Macdonald have gone on to work for globally-recognized designers like Chanel, Marc Jacobs, Rick Owens, Vivienne Westwood and Alexander McQueen, collaborate with renowned artists, work for megabrands like MTV and Nike, and attend high-profile events in New York, Paris, Milan, Tokyo, Mexico City and more. If you thrive on staying ahead of the curve and being in tune with the latest fashion movements, a career in this industry might be the perfect option for you!

As a future student of Blanche Macdonald, some of the potential paths you could explore include:

  • Fashion Stylist
  • Journalist
  • Creative Director
  • Retail Buyer
  • Social Media Marketer
  • Trend Forecaster
  • Public Relations Executive
  • Visual Merchandiser
  • Costume Designer
  • Product Developer
  • Model and/or Talent Agent
  • Blogger/Vlogger
  • Copywriter
  • Brand Consultant
  • Customer Care Specialist

Source: Blanche Macdonald Centre: International Fashion Marketing

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