Program Overview
The Digital Marketing (Post Baccalaureate Diploma) program at Douglas College is a two-year long program that focuses on teaching students applied skills in e-commerce, search engine optimization (SEO), social media marketing, content creation, data analytics, and more. Students will also learn to develop and lead digital marketing strategies and campaigns, gaining hands-on experience in using industry-standard tools and platforms.
During the program, students will have the opportunity to participate in the Business Internship Program so that they can apply their knowledge, theory, and skills in a real-life workplace setting. Tasks will not only cover marketing-related areas but project management, business, and sales as well. More information about the Business Internship Program can be found here.
Key information
- Faculty: Commerce & Business Administration
- Department: Marketing
- Credits: 60.00
- Length of program: 2 years
- Credential type: Post-Baccalaureate Diploma
- Offered: Fall, Winter, Summer
Courses
Examples of courses in the program include:
- MARK 1120 – Introductory Marketing
- MARK 4360 – Customer Relationship Management
- MARK 3235 – Digital Marketing I
- MARK 3340 – Promotional Strategy
- MARK 4441 – Marketing Research
- CMNS 3700 – Public Relations Writing
- CMNS 3400 – Document Design
- CMNS 3401 – Visual Communications
- MARK 4420 – Digital Analytics
- MARK 4240 – e-Commerce: Strategy for Online Retailing
Admission requirements
All applicants for admission to the College must satisfy at least ONE of the following criteria:
- British Columbia secondary school graduation or equivalent;
- One course short of British Columbia secondary school graduation or equivalent;
- Nineteen (19) years of age or older on the first day of the first semester of attendance;
- Seventeen (17) years of age on the first day of the first semester of attendance, and has
not been enrolled at a school for a minimum of one year; - Completion of a certificate or equivalent from a special needs program and has been in school for 12 years or has received an Evergreen or Leaving School Certificate
Please note that applicants must have:
- An undergraduate degree from a recognized post-secondary institution in Canada, OR
- Equivalent credential from an approved institution of a different country
English language requirements
Students must demonstrate proficiency in English by providing proof of completing one of the following:
- Douglas College English Assessment
- TOEFL iBT (in-person or online) – minimum score of 83
- TOEFL Essentials – minimum score of 9 (no score below 8 on any individual section)
- IELTS – minimum overall band test score 6.5 (academic module only)
- EIKEN Practical English – minimum placement of Grade 1
- CAEL – minimum overall and an essay score of 60 (computer or paper-based)
- Cambridge English CAE – minimum score 75 or “B”
- Cambridge English CPE – minimum score 60 or “C”
- Canadian Language Benchmark (CLB) Level 8 in each of Listening, Speaking, Reading, and Writing
- Duolingo English Test Minimum overall score of 110. Official test scores must be sent directly to Douglas College
Transcripts
You will be required to submit your high school or post-secondary transcripts after applying.
See here for more information on general admission requirements and English requirements.
Future career opportunities
Graduating from Douglas College’s Digital Marketing program can open up several exciting career pathways in today’s digitally driven world. As a digital marketing graduate, you can choose to specialize in various facets of the field. Many graduates find themselves well-suited for roles such as:
- Digital Marketing Manager
- Oversees comprehensive online marketing strategies
- Social Media Manager
- Crafts engaging content and fosters online communities
- Content Marketing Specialist
- Creates compelling content to engage audiences
- Email Marketing Manager
- Crafts and manages email campaigns that are sent out
- E-commerce Specialist
- Optimizes online retail operations to drive revenue and enhance the customer experience
- Influencer Marketing Managers
- Oversees influencer partnerships and campaigns, collaborating with social media influencers to promote products or services and increase brand visibility
Others opt for careers in Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising, working to enhance online visibility and drive traffic. The data-driven nature of digital marketing also paves the way for opportunities in Analytics, where professionals work with data to inform strategy and decision-making.
Sources: Douglas College – Digital Marketing (Post-Baccalaureate Diploma)
