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master the digital frontier with the university of the fraser valley’s post baccalaureate diploma in digital communication and promotion
Master the Digital Frontier with The University of the Fraser Valley’s Post-Baccalaureate Diploma in Digital Communication and Promotion 
master the digital frontier with the university of the fraser valley’s post baccalaureate diploma in digital communication and promotion

Master the Digital Frontier with The University of the Fraser Valley’s Post-Baccalaureate Diploma in Digital Communication and Promotion 

About the University of the Fraser Valley

Founded as a college in 1975 and achieving university status in 2008, the University of the Fraser Valley (UFV) offers its students a wide range of undergraduate and graduate programs across various disciplines including arts, sciences, business, health sciences and trades. 

With over 110 programs and 700 courses across 40 fields, the school’s student population of over 15,000 has access to a range of academic opportunities. Whether students are pursuing a bachelor’s degree, a diploma, an apprenticeship, or a certification, UFV provides the resources and support necessary for success in their chosen fields across its campus locations in Abbotsford, Chilliwack, Mission and Hope. 

UFV-logo

Post-Baccalaureate Diploma in Digital Communication and Promotion

Program information

  • Credential: Post-baccalaureate diploma
  • Program length: Approx. 2 years
  • Delivery: In-person; full-time
  • Total Credits Required: 49~50
  • Tuition per credit: $741 (based on 2024/25 academic year)
  • Campus: Abbotsford
  • Start date: September

About

With the increase in complex technologies in an already digitally-driven world, effective communication and design skills are no longer just advantageous—they’re essential. As technology and the rapid emergence of AI (artificial intelligence) continues to reshape how we connect and engage, the ability to express ideas clearly and creatively has become a powerful tool for one’s personal and professional development. 

That’s where UFV’s Post-Baccalaureate Diploma (PBD) in Digital Communication and Promotion comes in. This program isn’t just about theory; it’s about equipping students with the practical, real-world skills needed to succeed in all kinds of environments. Blending traditional course material with hands-on application, the program focuses on local and global communication strategies while assessing multicultural perspectives and Indigenous knowledge systems. 

Career expectations

With a PBD in Digital Communication and Promotion, graduates can expect to have transferable skills that are both relevant to the Canadian and international job markets. Whether it’s leading a team at an agency, pitching a new idea for a communication strategy, or navigating a challenging project, expertise in digital communications and design has the power to drive engagement, inspire action and leave a lasting impact on your peers.   

Potential career paths include: 

  • Digital marketing specialist
  • Public relations specialist
  • Content strategist
  • Social media manager
  • Digital content creator
  • Communications coordinator
  • Brand strategist
  • Digital analyst
  • Consultant 

What you’ll learn

Throughout lectures, coursework and hands-on activities, students will learn to: 

  • Strategize and execute an effective communication plan
  • Develop and implement a successful social media strategy
  • Utilize digital design tactics to create communication and marketing materials
  • Come up with a communication strategy that’s tailored to a specific objective (brand strategy, crisis management, etc.)
  • Collaborate with peers within teams and demonstrate self-evaluation capabilities
  • Apply leadership communication strategies in various scenarios
  • Engage in effective and productive interpersonal communication with external stakeholders and team members

Course outline

SemesterCourse Name & NumberCredits
1- FallCMNS 180 Intro to Intercultural Communication3
CMNS 126 Communicating Visually in Organizations3
CMNS 212 Introduction to Public Relations3
GDD 157 Digital Design Media 13
Subtotal12
2- WinterCMNS 316 Communicating for Social Media3
CMNS 375 Print and Digital Document Design3
CMNS 312 Public Relation Campaigns3
FILM 313 Indigenous Film or MACS 399 Indigenous Media in the Canadian and Global Context (in development)3
GDD 202 Interactive Design 1: Foundations of Web design3
Subtotal15
3- FallCMNS 480 Crisis Communication3
CMNS 360 Advocacy Writing3
GDD 304 User Experience Design3
MACS 460 Issues in the Information Society4
Subtotal14
4 – WinterPORT 399 Career Development: Designing Career Mobility3
GDD 316 Print and Digital Production3
CMNS 430 Communications for Project Management3
Subtotal9
TOTAL50

Career expectations

With a PBD in Digital Communication and Promotion, graduates can expect to have transferable skills that are both relevant to the Canadian and international job markets. Whether it’s leading a team at an agency, pitching a new idea for a communication strategy, or navigating a challenging project, expertise in digital communications and design has the power to drive engagement, inspire action and leave a lasting impact on your peers.   

Potential career paths include: 

  • Digital marketing specialist
  • Public relations specialist
  • Content strategist
  • Social media manager
  • Digital content creator
  • Communications coordinator
  • Brand strategist
  • Digital analyst
  • Consultant 

How the application process works

Admission requirements

To enroll in this program, applicants must have completed and obtained a 3- or 4-year undergraduate degree from an accredited university in any academic discipline and language. 

English language requirements

To meet the English requirements, students must meet either one of the following test:

  • IELTS (Academic): score of 6.5 or higher with a minimum band score of 6.0
  • TOEFL (includes Home Edition): score of 88 or higher (iBT) with no section below 20
  • Duolingo English Test (DET)score of 110 or higher
  • ILAC: pw 3.3
  • CAEL: score of 70
  • PTE: score of 61 with 60 in writing
  • EIKEN: Grade 1
  • English 12 C+ (or recognized Canadian equivalent)

Ready to apply?

Before submitting your application, you’ll need to: 

  1. Check the application deadline for the program to ensure you’re eligible to register. 
  2. Check the general requirements, English requirements and program requirements to ensure you’re eligible to apply to UFV and the program. 
  3. Collect your official language score as part of the English language proficiency requirements. 
  4. Provide official high school and post-secondary transcripts for submission. 

Once you’re ready to apply, head over to the EducationPlannerBC portal to submit your application. There will be a one-time application fee of CAD $150 for this PBD program. 

See here for more information on how to apply and submit documents. 

Source: UFV – Post-Baccalaureate Diploma in Digital Communication and Promotion

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